SEO 2019 News and Trends for 2020
What have been the most significant SEO news of 2019? And what will be the trends for 2020? In this post we answer both questions.
2019 came loaded with SEO news to improve the positioning of the web, like the famous medical update. So in this article we are going to review the most important ones, as well as the SEO trends that appear for this 2020. Shall we start?
Algorithm update Medical update
While other sectors such as finance were also affected, undoubtedly the one that suffered the most this update was the medicine and health sector. Hence its name.
What was this update?
Google decided to put hand in the SERPS of the web calls “YMYL” (Your Money Your Life), those that by their content directly affect the pocket and the health of the people. That is why it is not surprising that the most affected sectors were health and finance.
These websites are especially sensitive for the content they treat. And what Google intends with this update, is to prioritize over others, pages with great authority. Which is normal. If we are going to read a health advice, we would like the person who gives us the advice to be a doctor, right?
Well this is the update, the famous acronym EAT: Expertise, Authoritativeness, Trustworthiness (Experience, Authority and Trust). And to win this authority on the web, much has been talked about: create a team page, sign the articles with links to the author’s social profiles, with reviews and comments, backlinks, etc … But if something has made clear to us this update, is the importance of working the authority (link building, social signals …) and the digital reputation to take the top positions of Google.
And what does this mobile first index mean?
From now on Google will track the mobile version of your website in order to index your content in your search engine. As simple as that. In this way, Google responds to the growing demand for the use of mobile phones, which has long been positioned as the first internet access device.
Therefore, if there are contents on your website that are only present in the PC version, but not in the mobile version, they may not even be indexed. If this is your case, we advise you to read the guidelines of Google SEO for mobile, in order to adopt this system as soon as possible.
By 2020–2025, mobile search will take over, then voice search will be next. — Ako Stark, COO at Web Daytona
SEO Trends 2020
Here are some of the actions and trends that we should take into account when planning our SEO strategy.
Structured data
As you know, the structured data is additional information that we include in the code of our website. Today there are already more than 600 types of data that we can add to our pages, as you can see on the schema website.
If you have not yet included this type of data on your website, get on with it right now because it is a factor that makes a difference. Your snippets will visibly improve in the search results, offering complementary information. They are what they call “rich snippets”.
Experience, Authority and Trust
As we have already seen, the update of this year’s Google algorithm has taught us all the importance of working with the authority of our website. Who writes in our blog? Do we link to your social profiles? Who mentions us? Getting authority in a certain niche is not something that is achieved overnight. But, without a doubt, it is something that we must take into account when planning our SEO strategy.
Search Intent
It is no longer a question of generating content, but rather of responding better than others to the search intention of the users. In this sense, semantics, answers to questions, and voice search acquire a special relevance when generating content.
Keyword Research
Ok, when making our keyword analysis, we must make sure that we respond better than anyone to the search intention. But, what if I want to write about a topic different from the theme of my website? Go to the search results, and if the pages that occupy the first results have nothing to do with yours, you will hardly enter that competition. First you must work on the concept of Authority that we have just seen.
So at the time of doing your editorial planning, always keep in mind the intention of search of the users, as well as the authority on the topic to be treated.
SEO Mobile
And finally, as we have seen, focusing on the mobile will be key in this 2019. In fact, in the new version of Google Search Console we already have reports dedicated to mobile usability. In addition, the loading speed in these devices will have to be taken into account.
These are the two great news SEO that brought us 2019, and some of the SEO trends for 2020. What will be the most important for you? And if you are in search of a Miami SEO Company to assist you with your own SEo strategies, contact Web Daytona.
