5 Tips To Create Interactive Content to Engage Your Audience

Web Daytona
7 min readJun 4, 2020

Static content is so yesterday. Today it’s all about interactive content.

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Why is interactive content so important? Proponents will tell you that interactive content is more effective at educating buyers, earning social shares, and differentiating a business than static content. Plus, adding interactivity drives two times the number of leads, according to a study by Demand Metric.

If it’s so successful, why hasn’t everyone jumped on the interactive content bandwagon? According to the same study, people lack the budget, resources, or developer skills. Even if they love the benefits of interactive content, they might not have the means to incorporate it.

But these barriers are dropping quickly.

What Do We Mean When We Say “Interactive Content”?

You’ve probably come across interactive content during one of your routine Internet runs. In fact, you may have created some without even knowing it. Remember that poll you added on your Instagram story, asking social media which sweater you should buy? The blue one just slightly edged out the red one at 54%, but it was up to your audience to decide. It might sound like a trivial example, but it reflects the very essence of interactive content.

By definition, interactive content refers to digital content that a user engages with. Unlike reading an article or watching a video, they have to click, drag, or otherwise interact with the page or content to see the full information.

Some of the most common types of interactive content include:

  • Assessments
  • Interactive charts
  • Quizzes and polls
  • Games
  • Configurators
  • Calculators
  • Infographics

Using the above doesn’t just create a fun experience. A study put together by Demand Gen Report found that “93% of marketers agreed that interactive content is effective in educating buyers versus just 70% for static content.” It’s time to take advantage of this resource and use it to drive your audience to engage with your content marketing.