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5 Tips To Create Interactive Content to Engage Your Audience
Static content is so yesterday. Today it’s all about interactive content.
Why is interactive content so important? Proponents will tell you that interactive content is more effective at educating buyers, earning social shares, and differentiating a business than static content. Plus, adding interactivity drives two times the number of leads, according to a study by Demand Metric.
If it’s so successful, why hasn’t everyone jumped on the interactive content bandwagon? According to the same study, people lack the budget, resources, or developer skills. Even if they love the benefits of interactive content, they might not have the means to incorporate it.
But these barriers are dropping quickly.
What Do We Mean When We Say “Interactive Content”?
You’ve probably come across interactive content during one of your routine Internet runs. In fact, you may have created some without even knowing it. Remember that poll you added on your Instagram story, asking social media which sweater you should buy? The blue one just slightly edged out the red one at 54%, but it was up to your audience to decide. It might sound like a trivial example, but it reflects the very essence of interactive content.
